EMBLEM OF THE CHARCUTIER TRAITEUR "AU SANGLIER", RUE SAINT-A - Lot 559

Lot 559
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Estimation :
4000 - 4200 EUR
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Result : 4 000EUR
EMBLEM OF THE CHARCUTIER TRAITEUR "AU SANGLIER", RUE SAINT-A - Lot 559
EMBLEM OF THE CHARCUTIER TRAITEUR "AU SANGLIER", RUE SAINT-ANTOINE, PARIS Carved wood, on platform with casters. 1904. Height. 102 cm; Width. 49 cm; Depth. 64 cm. Height without platform: 95 cm. Accident to base. As early as 1845, during the reign of Louis-Philippe, a certain Huot set up shop at number 182 rue Saint-Antoine in the fourth arrondissement of Paris. The building, dating from before 1802, was ideally located on the street's southern sidewalk, which was home to countless food shops attracting an uninterrupted daily flow of passers-by. Huot remained in business until 1862, under Napoleon III. He was followed, in the same specialty, by Désiré Lucet from 1862 to 1877, then A. Legoux from 1877 to 1886, then Edmond Descourtieux from 1886 to 1904. In 1905, Mr. Prêtre became the owner and, for the first time, operated under the name "Au Sanglier". His invoices and stamps are on this letterhead. The building had just been newly numbered "49", rue Saint-Antoine. He was succeeded by Leschemelle, from 1929 to 1933. A family dynasty followed: Marcel and Rose Geoffroy from 1933 to 1962, Pierre and Denise Geoffroy from 1962 to 1991, then Daniel Gouas and Rose-Marie Geoffroy from 1991 to 2013, Rose-Marie being Marcel's granddaughter. Marc and Martine Firmin succeeded them from 2013 to 2023. Today, the establishment is still a chacutier-traiteur, having, alas, changed its name. In 1905, Mr. Prêtre was responsible for the appearance of the company's emblem on the sidewalk, in the form of a carved wooden boar. It's more accurate to call it a mascot, as the animal occupied its position in front of the store from 1904 to 2023. Equipped with wheels, it appeared at the opening in the morning and disappeared at the closing at the end of the day. Standing guard over the stalls of sausages, hams and terrines, he was ridden by generations of local children. We've never been able to count the number of passers-by who brushed his skull and had their photo taken in his presence. Renowned photographers, including Robert Doisneau in 1966, took pictures of him from all angles. Many books celebrate him (Paris pittoresque, Le Bestiaire du Marais...). PROVENANCE. Au Sanglier" caterer, 49, rue Saint-Antoine, Paris, 4th arrondissement, since 1904. GEOFFROY-GOUAS family, Paris.
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